Purpose Statement: This blog post is meant to describe for my Writing 310 class what SEO content writing is, and how I can best utilize it in my business profile writing.
Since I unfortunately missed the lecture today, instead of writing about our guest speaker, I’m going to write about the best ways that I can use SEO when I’m writing business profiles. SEO stands for Search Engine Optimization: what you do in writing when you’re looking to draw people in from search engines such as Google.
In order to do SEO content writing, you need to keep a couple things in mind. The first one is use of keywords. What words sum up this business? If a potential customer is searching Google, what would they put in that would help them find this business? Is it a “souvenir store,” a “trendy restaurant,” a “repair shop”? For example, Pulp & Circumstance, the business I’m writing for, might want to include keywords such as “souvenir” and “gift.” Things like “art” and “boutique” may also be helpful.
One of the other best things you want to do is organize your content logically. If someone goes to scroll on your page and find information, you want to have the most necessary stuff available easily. For example, where is your business? What do you offer? What are the prices? Further on you could offer extra details, such as what your business has that others might not, or promotions and deals you might be offering. You don’t want to open with a long-winded story or make the information hard to find, or potential customers would get frustrated and take their services to somewhere more accessible.
Keeping these things in mind will make it a lot easier for me to consider what to write in my business profiles. The keywords will especially be helpful, since I’ll have a list of things that I want to include. I can just fill them in the sentences: “souvenir,” “tourism,” “shop,” “boutique.” I’ll also try to be audience aware when I organize the information, so that it flows in a way that is easy to read.
Writing Wizard 