Purpose Statement: This blog post will talk about what to focus on and why in a potential press release for my Writing 310 class.
Press releases are one of the best ways to get publicity for a business. They can be read quickly, shared easily, and give concise information. So, if you’re a small business that wants some attention from the press, then one of the best ways to do that is to get a press release.
In Writing 310 today, we talked about press releases and how you would write one. We were challenged to come up with some ideas for a press release, for the businesses that we are working with this semester. The business I’ve been working with is Pulp & Circumstance, and so my group was coming up with ideas.
The problem with this is that Pulp & Circumstance is not a very active business. They mostly showcase their products, which are stationery and stickers and souvenirs, and that’s it. So, our group came up with two potentially good ideas: once focusing on their newer seasonal products, and one focusing on their secondary business, the Airbnb.
P&C regularly sells products based on the holidays and seasons of the year. For example, they have recently been selling Easter-themed goods, in keeping with the Easter season. So, since this is one of the things that they regularly change up about their business, it would be something that they could write a press release on. It would be a good way to not only get some publicity, but also showcase whatever new summery products they are releasing.
A press release focusing on their Airbnb might also be helpful. Firstly, they need to give “The Rooms Upstairs” more publicity in general, since many people I have talked to who know about P&C didn’t know that they rent out rooms. A press release on this would spread awareness of its existence and bring in more customers. Also, late spring would be the perfect time to spread more information about their rooms for rent, since summer is a very common time for travel, and anyone traveling to or through Newberg would be looking for a good place to stay. Presenting “The Rooms Upstairs” as a good overnight option would be very good for business.
Writing Wizard 
I think you have some really good ideas here. Showcasing new seasonal products would encourage people to come to check it out regularly. The rooms they have upstairs are very cute and would be a unique place for people staying here, it should definitely have more publicity. Good job with these ideas!
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Those both sound like great ideas for a potential press release. I have noticed the same problem about our business not being very active. They are pretty much just selling their products so it is hard to think of something super exciting or new. I think your ideas work well though because even though they are not super exciting they are still very informative.
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Hello, Dorathy! This is a great analysis of the situation with your business, the benefits of a press release, and some ideas for your business. I think it’s a great idea to focus on seasonal items, but the Airbnb is even better! I had no idea there was an Airbnb above the shop; what a fun thing to make known to the community through a press release. I hope you have a nice weekend! 🙂
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